Our Story
Smooth
MILESTONES
Keep scrolling to see our Smooth history!
1st Jan 2016
Smooth Bamboo is born!
2019
Smooth Bamboo becomes a BCorp (before it was cool)
By 2021
Secured listing with Waitrose, Boots, Ocado
2023
Voted no.1 most sustainable brand by Which? members
2024
Outsold Andrex and Kleenex on Amazon Prime Day
2025
Expanded our range to include Femcare by launching UK's first patent pending bamboo core pads
By Oct 2025
Secured listing with Morrisons and Tesco
Bamboo, loo rolls, and a Smooth idea that actually worked
Smooth Bamboo with a simple question: Why the hell are we still making toilet paper out of century-old trees?
It’s 2016. Andy Murray’s just won Wimbledon, Bake Off is still on the BBC, and everyone’s out hunting Pokémon like it’s a full-time job.
Meanwhile, married duo Julie & Chris are getting gloriously lost in South-East Asia—where, in between adventures, they stumble across mountains of bamboo.
Not a little. A LOT. It’s everywhere. And barely anyone’s using it, despite the fact it grows back super fast after it’s chopped down.
So they roll with it—literally. They turn that bamboo into toilet roll.
Not just any toilet roll. Better toilet roll. Softer. Stronger. Nicer to your wallet.
That’s how Smooth Bamboo is born.
Fast forward: A brand, a movement, and a whole lot of tree-free bums, faces, hands…
Much like bamboo, the Smooth team grew fast. Oh—and baby Leo showed up. He’s small, loud, and (naturally) took over quality control.
Now here we are, shaking up the industry.
Our goal? Less waste. More impact. A planet that isn’t falling apart. We’re doing it for Leo, for your family, and—honestly—because it’s just common sense.
Today, we’ve taken bamboo beyond the loo, tackling single-use wherever it lurks. Think period pads, face wipes, and more.
We’re here to make bamboo mainstream. From bathroom shelf to travel bag, we’re leading the bamboo revolution—and we’re just getting started!
From Wild Idea
to Real Impact
We started with one big question and a mountain of bamboo. And now here we are...
@SmoothBambooHQ
(S)Wipe responsibly
Follow us for the juicy stuff. Behind-the-scenes secrets, bamboo-fuelled brilliance, and maybe a panda dance-off or two.
